Plus Substack follies, Work Friends, and an interview with a loudmouth (me).
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Plus: The end of creative services, ad industry retraction, and bookings for 2023.
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Plus: A.I. Ketchup, Yelling At Reporters
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Plus: LinkedIn Layoff Etiquette, a Leaked TikTok Messaging Doc and more
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Cuts at MEL, Audrey Gelman (sort of) returns, and free social optimization tips from two car nerds.
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Lying to Yourself: Part 4: Or, Why You Don't Understand What Comms Does
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Plus, revisiting That Pepsi Deck, Obligatory Elon, Twitter's New Head of Comms
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Let's try to figure out how he got that job.
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Scope Creep 🎯