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Mar 16, 2023Liked by Joel Johnson

With the general fuckuppery and fraud of programmatic advertising, you’d think some of these publishers would double down on improving the advertising experience.

Quality and deliverability over fakery and whatever Facebook and Google are going to be touting next after stalkertising becomes completely illegal.

Some of your younger readers may not remember magazines like The Face and Interview that put a premium on good advertising. Warhol famously had to approve every ad in Interview. If it didn’t add to the general appeal of the magazine it didn’t run. He spent more time worrying about the ads than the editorial.

Why can’t publishers enhance the advertising experience online rather than just cram as many shitty, stupid ads as possible for the lowest price?

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